b2b telecom.the buyer is technical. overwriting loses them.
Carriers, wholesale and operators. A small, highly informed audience that can tell within two lines whether the writer understands the business.
the category problem
In technical B2B the usual mistake is writing for the algorithm instead of the reader. The result is content that sounds like the industry and says nothing, and the only audience that matters — a handful of accounts and their decision-makers — discards it immediately.
The opposite extreme fails too: dumping the full spec sheet into the copy. Dense information has its place, and it isn't the body of a post.
what we do here
One channel, done properly
In this vertical LinkedIn holds essentially all the relevant audience. Spreading across more channels costs more and reaches fewer people who matter.
Editorial series, not loose posts
A sustained rotation of content lines creates recognisable presence and solves the problem of what to publish each week.
Technical density belongs in the asset
Copy invites, the graphic informs. A simple rule that avoids the unreadable post without losing the data.
English by default
It's a global market. Content is written in English from the start, not translated afterwards.
questions we get
Does high volume work in B2B?
Less than in consumer. Here one asset a decision-maker forwards internally is worth more than twenty nobody reads. Weekly and sustained is the sensible cadence.
Can demand generation be measured?
Partially, and honestly: cycles are long and multi-touch. We measure progress — reach across target accounts, engagement from decision-maker profiles, inbound enquiries — and state plainly what can't be attributed.
and what solves it
The vertical explains the problem; the services explain the work. They can be hired separately or run together.
see the six services →the other industries
consumer goods
Brands competing for attention every day and bought offline. Everything in marketing can be measured except the one thing that matters.
see the industry → 02retail and shopping centers
A shopping center doesn't sell online: it sells visits. All the digital work exists so somebody decides to go on a Saturday.
see the industry → 04finance and asset management
Asset managers and financial services, where the intermediary is the real audience and every product claim carries consequences.
see the industry →