social media and community management.brands that are alive every day.
Editorial strategy, production, publishing and moderation. On Instagram, Facebook, TikTok, LinkedIn and YouTube.
the usual problem
The hard part of social media isn't publishing. It's everything that happens after: weekend comments, the DM at eleven at night, the question that was actually a lead and went cold while nobody was watching.
A human team can't cover 24 hours without the cost turning absurd. And a generic bot answers anything, which is worse than not answering.
what you get
Monthly editorial strategy
A calendar with topics, formats and dates, built on the business's real moments and on what last month's data showed actually worked.
Copy, assets and publishing
Writing, design, hashtags and scheduling. With client approval in two stages: content first, design after.
Comment and DM moderation
Run by our own agents against a brand manual written for your brand, with handoff to a human when it's warranted.
Daily analysis and monthly reporting
Continuous performance tracking, not a snapshot at close. The monthly report summarizes thirty days of watching, not one afternoon.
why us
Moderation runs on our own platform, against a versioned per-brand manual: what gets answered, what never gets answered, what escalates to a human and how fast. When the brand changes a rule, it changes in one version and the record shows who changed it and when.
questions we get
Who answers comments — a person or an agent?
Both. The agent answers what the brand manual authorizes and escalates everything else to a person: complaints, sensitive topics, medical questions, anything off-script. A human can take over the conversation at any point.
What happens on weekends?
They're covered. That's the main reason moderation is agent-assisted: holding a weekend with a full human team doesn't add up for almost any brand, and leaving it uncovered has a real commercial cost.
Do you work with brands that don't sell online?
Yes — most of our portfolio. When the sale happens on a shelf or in a store, the conversion you measure is a different one, and defining which is part of the job.
the other services
brand strategy
Positioning, message architecture and a growth roadmap. With KPIs defined before we start, not invented at quarter close.
see the service → 02content production
Video, image, audio, 3D and multi-format. At the volume any distribution system asks for today — without dropping the standard to get there.
see the service → 04paid media
Advertising on Meta, Google, TikTok, LinkedIn, YouTube, Microsoft and Apple Search. With a measurement plan defined before the first dollar is spent.
see the service → 05ai agents
Comment and DM moderation, lead qualification, upselling and conversation built for your industry. Running in production, not in a demo.
see the service → 06branding
Naming, visual identity and brand systems built to scale. With the documentation they need to survive their first month.
see the service →